Bettinghaus and cody persuasive communication technique

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What makes juries listen. A communications expert looks at the trial. Law and Business. How to talk so people listen. The real key to job success. What makes juries listen today. Hammerback, J. Hammond, D. The fine art of doing better. They also received greater bonuses. Although humor may not be a necessary and sufficient factor to gain all these benefits, it is at least a marker, perhaps, of emotional intelligence. Research by Clouse and Spurgeon has also shown that a good joke or playful laughter can boost creativity, initiate conversation and generally build a more trusting atmosphere.

Other research by Bettinghaus and Cody and Foot showed that humor: Builds rapport and liking of the humorist Makes the target person want to listen more Relaxes the person, making them more receptive to the message Makes the person feel good and hence not think so carefully about the proposition Makes the information more memorable Distracts the person from thinking about counter-arguments Getting concessions Playful joking also increases the likelihood of financial concessions during a negotiation.

Relaxing the other person and building trust makes them see you more as a friend and hence deserving of a better deal. Better health Humor is also good for your health. Although this is not directly related to changing minds, people who are healthier are more likely to be able to pay attention and will want to listen to your ideas. Some of the ways in which laughter makes you healthier include: It lowers your blood pressure.

It exercises your muscles, including your abdomen and diaphragm as well as those in your thorax, neck, shoulders, face, and scalp. It strengthens your immune system, decreasing stress hormones and increasing infection-fighting antibodies.

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According to historical records, the study of persuasive communication dates back to Ancient Greece and spans more than two centuries. Plato and Aristotle defined rhetoric as an oral persuasion technique, which was followed by notable Roman scholars such as Buintillian and Cicero. People react to persuasive messages in one of two ways: thoughtfully or unconsciously. The attractiveness of the speakers and the reaction of the listeners are the most important factors in persuasion.

Communication, learning, awareness, and thought are all integral parts of persuasion. Example- Swachha Bharat Mission focused on persuasion to change the behavior of people regarding cleanliness. There is an implicit assumption that attractive people are also intelligent. Example- advertisements rope in people with attractive personality to make their products appealing.

Functions of persuasion 1. Weaken the current attitude: When the audience has contrasting attitude, persuasion can help in making the audience less comfortable with the current attitude 2. Minimise resistance: When the audience has moderately opposed ideas, persuasion can move the audience towards neutrality. Change attitude: When the audience has no committed attitude, persuasion can help in changing the attitude.

Intensify attitude: When the audience has same attitude, persuasion can amplify the current attitude. Gain behaviour: When the audience is strongly in sync with the persuader, the final objective is to make the audience act.

Ways to resist persuasion 1. Attitude inoculation: Just like a person who has been exposed to weak virus becomes resistant to a disease, similarly a person who has been exposed to counter argument develops resistance to persuasion. Forewarned: When a person is being forewarned of persuasion attempts, he develops psychological reactance that motivates them to resist such attempts. Forewarning gives an opportunity to come up with counter arguments.

Boomerang effect: When a person develops a psychological reactance towards an attitude object, an attempt of persuasion is countered with equally strong response. Example- during the COVID pandemic medical staffs were assaulted by the people as they had developed negative attitude towards disease treatment. Stockpile: A healthy person who is well read and is equipped with cognitive and social resource is able to resist persuasion better.

Effective Persuasion 1. Establish a positive rapport- by establishing a common ground. Emphasize the advantages- Instead of trying to push for change, persuader should point out the advantages. Commitment— Prospect should be persuaded to commit to small action first. Once committed the prospect is most likely to agree to a larger idea.

Social scientists have emphasized that there are important differences between persuasion and these other concepts Baker In contrast to persuasion, propaganda is based on mind control aimed to condemn the recipients of a particular persuasive message rather than to clarify or explain the persuasion process.

The propaganda limited alternatives and choices either by outlawing their consideration or by rejecting them on specious grounds; new propaganda embraces alternatives and encourages choices. For instance, advertising, publicity, and public relations can also be characterized as propaganda. They become propaganda if each is purposive and one-sided. But their defenders pointed to them as commercial rather than political and said that because of this they are not propaganda.

In contrast to persuasion, propaganda is controlled, controversial, emotional, and intentional. It involves masses of people and maintains power Bernays Usually, propaganda is nonscientific and not truthful, one-sided, and systematic. Advertising was considered to be propaganda because of its tendencies toward mass deception and exploitation, but it also provided information on behalf of socially important causes and helped satisfy personal needs, which deemed it not to be propaganda.

Persuasion is characterized by the attempt of one person to change the mental or emotional state of another person. One way of differentiating persuasion from other forms of communication is that, in persuasion, a source intends to influence a receiver Bernays and Miller The information mentioned above allows saying that persuasion and propaganda use different approaches to influence the person. Every communicative activity can legitimately be called persuasion.

One of the main differences between propaganda and persuasion is that, in the case of propaganda, an individual publicly performs a behavior without private acceptance, employed only coercive techniques for instance, brainwashing. Scholars Carey 47 have noted that both persuasion and propaganda use the same social influence strategies e.

In contrast to propaganda, persuasion implies a free choice. The individual must be capable of accepting or rejecting the position that has been put of him or her. There is an opinion that persuasion is an activity or process in which a communicator attempts to induce a change in the belief, attitude, or behavior of another person or group of persons through the transmission of a message in a context in which the person has some degree of free choice Carey Certain factors can enhance the impact of evidence of persuasion and propaganda.