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It worked extremely well and we will look to do it again in the future. However, such a task is not always as easy as fashion companies might present it. That would be letting the brand and the customers down. And I am not prepared to do that. The company will soon be launching its offering on multinational ecommerce fashion platform Zalando and is planning to roll out to more retailers throughout Moreover, Nations is also working on setting up an online store for Brazil to complement Nations Mexico that was launched in It also showed us that esports is truly global.

Whilst it remains to be determined whether this approach is universally employable, it appears to be working well for the company and its partnered organisations, potentially setting a new standard for the esports merchandising sector. Nevertheless, more sportsbooks have realised the potential of esports and picked it up as part of their offering, which has led to a higher demand for better products. T In the past, the industry has battled the perception of video games and esports being a pastime for kids: a customer group with low purchasing power.

However, as the attention to industry also had a pandemic-induced spike, it became evident that its audience is in fact older and more diverse. Specifically, 30 percent of esports viewers in the US are 25 to 34 years old, according to a study by audience targeting company GlobalWebIndex.

The mean average age of an esports fan in the US is 32, making the sector an all the more interesting demographic for sportsbooks and other stakeholders. However, for this to become a reality, the industry must solve the issue of latency, Ericsson explained. Esports is usually consumed on streaming platforms such as Twitch or Youtube, amassing 1.

To be able to create a real-time betting experience, real-time data directly from the server is essential. If someone offers odds or streams faster than the esports video feeds, it could lead to matchfixing. This is something that the industry should preferably address as a whole, as it currently affects all sportsbooks and suppliers operating in the esports space. One way the betting industry could benefit from mobile esports — reaching into new markets and demographics — is through its audience which is usually located outside of Western esports markets.

As big of an opportunity as this is, it brings its own set of challenges. The increase in internet traffic displayed on mobile devices has led to websites, online services and applications to move towards mobile-first interfaces — including betting companies. A prime example of this in the tech industry would be when Meta CEO Mark Zuckerberg redirected Facebook to focus on mobile in early He started working almost exclusively through his mobile device, in an attempt to cater to the demand of mobile-based users.

Many games correspond to or are very similar to titles in computer-based esports. At the moment, many betting operators are taking a one-size-fits-all approach to their suppliers. However, Ericsson believes there are some steps the esports betting industry can take to further personalise their products.

The betting industry is relatively reluctant to change, which has put most of the existing esports betting products in traditional sports betting interfaces. They demand new innovations in the space. These do indeed have great future potential, Ericsson said, however, the betting markets are currently plagued by low uptime. The chance that a player would like to place a bet on something happening four rounds ahead is far lower than betting on what happens in the current or next round.

When creating an odds product, our vision is to bring the sportsbook operator closer to the end-user. The end goal remains to bring the sportsbook operator closer to the end-user. In the coming years, sportsbooks could further improve by truly understanding the end-user and the esports domain.

Tomas Ericsson VP of Odds Abios However, Ericsson warned that even though it might seem easy for bet offers to translate across platforms and titles, differences also need to be considered. Skin owners can wager and win via skin betting. Whether the same applies to TDCs remains to be seen. TDCs still have a lot to prove as they are relatively new concepts and utilisations of technology. We will have to see what happens, but hopefully, they can bring completely new and unforeseen opportunities. Tournament organisers and esports organisations have taken to providing fans with a new way to stake money in esports — through tokenized digital content TDC.

Such content may present itself in various forms, most famously through NFTs. Skin betting might be the first thing to come to mind as it bears similarities to the concept of tokenized digital content. They are essentially the same thing, with the only difference being that TDCs are available on the blockchain, while skins 22 However, the skin betting market has been subject to a lot of controversies over the past couple of years.

A spectacular amount of zeros included in tournament prize pools, investments and acquisitions announcements. But behind the clinking of crystal, finance departments are hard at work figuring out how these payments are going to go off without a hitch. But where there are challenges, there is opportunity. Plenty of companies are involved to ease these pain points. Thanks to fintech, passing a friend a digital fiver has become as easy as it should be — at least in the same currency and region.

While the world was catching COVID, contactless merchant and peer-to-peer payments caught fire across Western nations. However, no one solution works across every market; and the larger payments get, the more checkpoints need passing during processing. More zeros, more problems. PayPal acquired global payout provider HyperWallet in Global payment provider Nuvei has long had a seat at the party.

Rather, solutions come down to what each individual company needs help solving. One by one, case by case. Companies might have similar challenges, but the fintech solutions are going to vary. There are so many unknowns to take into account before a solution can even begin to be dreamed up.

This is the problem in Dallas: how do we deal with this? Each payout must solve for these X factors. Tournament organisers are more than happy to partner with payment providers for expertise. Before a solution can be offered, processes like Know Your Customer KYC — a type of screening often required for payment providers to partner with banks — need 24 to be fully approved. In the US, it can take up to a year to get the necessary approvals for just one state. In professional esports, prize winnings are considered as wages.

Professional players are employed by organisations to win tournaments, as dictated by contracts. Organisations take an industry standard 10 percent of tournament winnings, paying out the rest to the winning roster. This practice classifies these payouts differently than a lottery or gambling payout, especially when it comes to taxes.

Blockchain-based, volatile, peer-to-peer payment options soared into mainstream attention last year, but the problem decentralisation threatens to solve — recognised cross-border payments — is realistically still very far-and-away.

The overlap of regions supporting esports and those supporting cryptocurrencies is moving closer together, but there are staunch and prominent outliers. Nuvei is, nonetheless, testing solutions for new markets. Paying out a Korean player, for example, with a pre-paid debit or digital card could be next to useless for them when they go back to Korea, Houl explained.

Online everything store Amazon currently operates in 13 countries, offering only its own checkout system for major credit cards, Paypal, and — in some countries — instalment payment options. Even the go-to internet store for many western markets is limited by payment options, despite being around for more than 25 years.

Chinese equivalent Alibaba introduced its own payment solution, Alipay, in and is widely accepted as a payment option in both physical and online stores across the Asian continent, also utilising QR codes. To ensure that the best teams keep attending tournaments, payment solutions need to be dependable. For Houl, his entire operation relies on trust and clarity all the way down the line. There is no magic bullet to such a complex problem. Regardless of the twists in the road that lay ahead, Nuvei is building the future-facing bridges and detours to ensure that money that needs to go from A to B will reliably make the journey and arrive on time.

The company announced partnerships with the likes of MonsterEnergy and Parimatch, whilst also expanding into other titles — most notably Rocket League. Forge of Masters lasted for only two seasons throughout , however, the tournament series provided a small sample size of the possibilities for competitive academy esports in CS:GO.

Eventually, these thoughts turned into plans that were soon set in motion. Prodigy Virtus. In season two, the figure almost doubled to 51, — showcasing the positive reception from an audience standpoint in developmental competitions. Nevertheless, the goal of WePlay Academy League never seemed to be about viewership. Whilst these figures do benefit the project, Humeniuk mentioned that the CS:GO scene ultimately needed a structured academy competition with real stakes.

Therefore, we keep seeing the same faces on stage while the newcomers stay behind the scenes. The young talents get the opportunity to show their strengths and abilities, as well as to get their first experience, which is sure to come in handy when they are already playing on the pro stage. The organisations get the chance to breed the next generation of their teams the way they see it.

As the academy project continues to grow, and audience interest increases, more work needs to be put in as a result. Whilst for some ecosystems it could take years to showcase development, WePlay Academy League already has a couple of success stories. Young aspiring players gain opportunities to grow, whilst organisations are provided with a low-risk platform that fosters emerging talent.

While those words may be simple to say, momentum is difficult to maintain. As such, targets are already being put in place to continue developing the WePlay Academy League. However, there are still hurdles to overcome. Not just in CS:GO but the esports sector as a whole.

Seeing developmental and academy competitions rise in prominence highlights the want to develop more esports talent, and also the need to develop greater ecosystems for long-term growth. A In esports journalism, many have become increasingly vocal about the landscape of media lately, generously criticising the fundamentals of how the majority of currently active esportsfocused publications function.

Coinciding with the wave of criticism, the sector has been through what is likely its biggest personnel shift in recent history. To gain a better insight into the current landscape of esports journalism, The Esports Journal spoke with some of the well-known esports journalists that recently made moves and left their previously associated publications to pursue new endeavours.

They were not very optimistic. Consequently, publications with this type of business strategy may have no other option than to lower their standards in order to survive. They exist just to chase readership and subsequent ad revenue. At present,the chase is a common element within the business strategy of any company that is serious about staying relevant in the online space. In any case, execution is the decisive factor. The rest are happy coasting by churning out rewritten press releases or are simply fans who are doing what they can to get closer to people in their favourite game or scene.

The relatively low bar for entry, and lack of journalistic experience required are frequently listed as additional factors that contribute to the quality of esports journalism. Because the timing of the movement coincides with the timing of the exodus in esports journalism, one might assume that these two phenomena must be connected. Fitch dismissed that idea. Fudge himself quit The Esports Observer due to his desire to help aspiring journalists.

If you are an editor who is not challenging your writers to get better then you should probably quit your job because you are useless in the space and in it for the wrong reasons. Only Fitch is explicit about his departure from publication. Perhaps thanks to those issues, the industry is moving towards a new model.

Names like Jake Lucky and Mark Cai are just two examples of rising independent esports reporters with quickly growing audiences. According to Fitch, the profession is heading towards independence. This kind of media is free of the constraints and nonsense placed upon them by publications, so that they can work to solely do their job well. The association with an outlet can not only help with building reputation, but it can also act like a shield against targeted internet hate, and more importantly, provide a pathway towards more lucrative job opportunities.

Independent or with a publication, what current esports journalism could certainly use more of is good storytelling and individuality. T The Esports Journal sat down with Reichert late last year to discuss the ins-and-outs of his new position, plans for the future, and his overall vision as the leader of an organisation that is, by many accounts, still waiting to realise its full potential.

For him, EXCEL is the best place to be able to do that right now — although there is still a lot of work to be done. Reichert started his career at Schalke in and was instrumental in the growth of its esports section. When the football club faced financial difficulties and was relegated to the second tier of the German Bundesliga in , the decision was It was a big risk. Schalke, like many companies, was hit hard, creating an especially frustrating time for Reichert and his team.

They were already aware of that and it was not like I needed to make them aware of it. This is the hardest part for the sports team leaders in the beginning. After that, the esports department needs to have a stable business plan that everyone involved must commit to. Every successful sports organisation in the world is based on a team sport and not on a single-player sport. There are no teams for tennis clubs or big teams for table tennis.

You should look into something team-related and not single-player related. There are currently a lot of internal changes going on in EXCEL and those processes do require a lot of time, Reichert said. A lot of them are not even visible nor do fans even know all that has happened here in a year, internally. Hopefully, we can show them something much better in the future and we can provide them with way more fun and entertaining results. The second priority is to win, of course.

The focus on people is apparent when speaking with Reichert, he pointed out that growing an esports brand is simply very much about people. I If they pick the path of higher education, they admittedly face another baffling decision of which university to choose.

To date, the offerings of Western universities have been limited to either traditional sports coaching programmes, or esports programmes focusing mostly around the business and management side of the industry. The other option is to chase a career as a professional esports athlete, getting good enough to advance to the role of the coach.

Founded in as a platform to promote safeguarding, coach education, and research in esports, IFoEC has been steadily growing a following and community of coaches from a range of levels and career stages. Filling that space has become the mission of IFoEC, the education partner of the International Federation of Esports Coaches, a global organisation focused on the support and professional Simultaneously, such a community could help minimise the risk of abuse and exploitation to children, young people and vulnerable adults in esports.

Given the concerns associated with internet and social media usage especially, we should have some measures in place to understand who is working as a coach and what their experiences and qualifications are. Based on its research, getting a position as an esports coach often requires a good deal of social climbing rather than game knowledge or formal training.

According to Watson, a more structured approach towards career progression in esports coaching might bring some stability into the uncertain career pathway and even provide space to test the waters before dedicating years to land a coaching job. Whilst some of these established methods can work in both spaces, esports is ostensibly unique in so many ways that attempting to directly replicate practices from non-esports contexts may be inadequate to meet the demands of the situation and needs of players.

In both traditional sport and esports, the core elements of building relationships, relaying information, and creating a good team environment may be linked to current similar theories or research. According to Dr. There are several factors that need to be considered when applying traditional sports coaching methods to esports.

While a talented football player is on the field with a coach starting as early as nine years old, a typical professional esports player encounters coaching much later in their career, usually around the age of That said, there are a few entities in the esports space trying to tackle this problem. UK-based esports organisation Guild Esports launched the Guild Academy last year, an online esports training subscription service available to players aged and-up.

Members gain access to training programmes, tournaments and gameplay analysis, as well as peer-to-peer coaching and advice in return for the membership fee. Moreover, the Icelandic Esports Federation has established an ecosystem of grassroots-level local esports clubs in the country — all with paid coaches who train children of all levels from a young age.

However, perhaps the most obvious difference that needs to be acknowledged between sports and esports coaching is the difference in communication. Watson sees the strength of the programme in its focus on performance. Many existing courses focus on business and business management within esports, rather than the central competition of esports.

The research methods and skills embedded throughout the course are there to allow students to critique and analyse up-todate practices and produce work that is of a high academic level, benefitting the people working in esports more broadly. Having made its first moves towards the change, the organisation trusts that the rest of the esports industry will follow suit and increase its interest in supporting and promoting support for coaches.

Coaches have the potential to influence much more than the competitive success of their players. In turn they may play better, perhaps also extend their careers. And not just on whether or whether not Manchester United is the greatest football—which is to say soccer—team in the world. From Drake turning on the money tap as a Thieves investor, to Travis Scott taking the stage in the virtual world of Fortnite, rep and esports have enjoyed a mutually beneficial relationship.

Both started out as fiercely underground movements where to fully participate meant going all-in on a lifestyle: clothes, footwear, attitude, and more. And both have seen that lifestyle explode into the mainstream on a global scale. On the attire front, consider the way that sneakers have been a part of hip-hop life since Run-D. Back in Immortals partnered with K-Swiss for an early esports lifestyle sneaker.

Adidas rolled out a special VIT. And Puma released a catch-all Active Gaming Footwear earlier this year. Hip-hop stars often investors But back to Not3s. No amount of money is ever enough, which explains why Coombs, Dr. Dre, and Drake are where they are on the Fortune The key words there is investing. What even more interesting is the patch Fnatic has gone while adding to its influencer stable.

Organization use influencers to make inroads with those outside of the traditional esports.

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