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It is clear that coaching, which is measurable this is why it is well liked and effective , also has an impact on company results, although it works on the person and not on the business. Obviously, since it facilitates the decision making process, it also influences the choice of strategies and level of self confidence, although these are not the primary objectives of the pact between the company, coach and coachee, which instead regards the awareness in a person of their own potential to react better and in more effective ways.

A help to accelerate changes in values and behaviors of the companies, committed to rethinking their organizational and management models 2 Come esprimere. In fact, our clients, although they are managers and great technicians, often lack the necessary multifunctional and transverse approach», explains Flaminia Fazi, president of U2 Coach, one of the historic coaching companies in Italy, with 16 years of activity.

Coaching is more used, not only to improve performance of managers and teams, but also to accelerate the value and behavioral changes of the companies that are committed to rethinking their organizational, business and skill models. Our method is, by its very nature, assessed on effectiveness with respect to measurable results, but because the requests are always for faster results, it is as if another forward movement is required, immediately onto the path to a solution, neglecting the analysis of the situation.

And because we coaches are always searching for continuous improvement, we are experimenting with new methods, in addition to refining the present coaching strategy, and integrating it with other methods», explains the president of the ICF, who has, for the past three years, reunited the public and the operators in Milan for a Coaching Expo. And for a more targeted intervention, there is shadow coaching An evolution in coaching, for example, with the goal of rendering the intervention even more punctual and precise, is shadow coaching.

For now, it is reserved for the top level of a company, or the number one, and may extend to a larger population, in a theory of coaching between equals. Shadow coaching provides that the coach assists in the activities of the coachee, as if he were a shadow, in an administrative council or a meeting, to verify, for example, his leadership style and emotional control.

In this way, with the presence of a third party, the be- havior refinement process is accelerated, because feedback is given more neutrally and objectively, in comparison to that given by colleagues or bosses, which is generally worked on in the course of the coaching. With regard to the diffusion of internal coaches to reach a wider population, and work on the potential and the performance of colleagues on the base of practical objectives, there are different innovative initiatives in the companies.

How to accompany yourself and your colleagues through the process of company transformation, Guerini Next Coaching has potent effects also on team dynamics, and for this reason, group coaching is also spreading. To reiterate, it is not team building, it is not outdoors, nor is it a motivational meeting, but an approach to facilitation and understanding, with the right questions, the functional and dysfunctional dynamics of the team objectives.

Coaching is oriented towards the future, differently from psychology which is oriented on the past and reacts to a disturbance 45 3 Cremona. Consorzio Liutai Antonio Stradivari Cremona www. Working at the violinmaking workshops remained the same, over the centuries Itinerari del violino Camminando per il centro di Cremona, nel suo fulcro medievale di Piazza del Comune, di fronte al Duomo e al Torrazzo, al Palazzo Comunale e al Battistero, tutto parla di musica e violino.

An unforgettable tour among shops, museums and concerts Text and Photos Barbara Ainis An ancient yet unaltered tradition, deeply rooted in bygone centuries, which makes unique and unforgettable the precious small town of Cremona. After all, Cremona is the hometown of Antonio Stradivari, the Amati and the Guarneri family: here it has been written the prestigious history of the violin and its siblings, namely, viola, cello and double bass.

It is an internationally famous history that still brings prestige to the Made in Italy and attracts to Cremona musicians and music lovers from all over the world. The construction of these music instruments engages the expert violin makers for several months: it takes approximately working hours to make a violin. It is not a skill that can be transmitted orally, it requires the whole body: knowledge and techniques must be physically shown and shared.

Such a skill must be assimilated not through the hearing, but through the sight and the touch. Cremona violin making art is the only craftsmanship that has retained its original 16th century characteristics and techniques: an exclusively manual work, a long training, workshops conducted by a master with one or two apprentices, the use of traditional materials and tools, the preservation of original techniques, a corporate partnership.

In , UNESCO decided that Cremona violin making tradition had to be recognized as a Human Heritage to be protected as such, similarly to an archaeological site or an architectural work of immeasurable artistic and historical value. The preservation of the tradition has been primarily carried out by the old Scuola Internazionale di Liuteria Antonio La bellissima e medievale Piazza del Comune.

The wonderful medioeval Piazza del Comune 49 3 Cremona. Despite being inextricably linked to the town, the art of violin-making has an international vocation witnessed by the fact that scattered through the town centre one can find 93 workshops belonging to Italian masters 71 of which belong to Cremona citizens , whereas 48 workshops belong to foreign makers, of which 25 can be associated to non European masters. Some of these workshops open their doors to visitors by appointment and to groups of no more than 12 people to show the secrets of this ancient art.

Inside, wrapped in the intense smell of resin, the visitor can see how wood is chosen and also attend the design and realization of the inner shape as a spectator, as well as the actual making of the instrument up to its final testing. It is a one-of-a-kind institution, the only one within the violin making craftsmanship that has been recognized as State School of Higher Education: it is open to students of any nationality aged between 14 and This school, that recognizes the 16th century violin making art of Cremona as the best, adopts a teaching method based on experience, as well as special organizational and educational models approved for ministerial decree.

The Treasure Chest, at the Museum of the Violin 50 mune, opposite the Cathedral, the monumental Torrazzo Tower , the Town Hall and the Baptistery, everything talks about, and echo, music and the violin. The violin making art arrived in town in the 16th century thanks to Andrea Amati: he was one of the fathers of the modern violin and forefather of the most important violin maker family in the world.

In the striking red light of this unique hall, a series of ancient specimens of inestimable value astonishes all visitors being them experts, musicians, or amateurs. The secret of the perfection of his masterpieces remains largely shrouded in mystery: somebody believes it should be sought in the three varnishing stages carried out through a mixture of silicon and potassium; somebody else believes it THE ACADEMY Situated in the charming Mina-Blozesi palace, in the centre of Cremona, it can be found the recent yet already prestigious training headquarters for luthiers hailing from around the world.

Created by an experienced luthier, a well known family of bowmakers and an entrepreneur conquered by the Cremonese art par excellence, the Academia Cremonensis is a place where one can live and expect to share the secrets of the grand master: it is a school-workshop, in which students can further examine the craft according to the classical Cremonese guidelines.

However, the Academy opens its doors not only to professionals but also to tourists, lovers and companies: they can take part in workshops of different times pan organized for adults, in guided tours, seminars on the violin-making art as well as in events, company presentations and workshops in the splendid and fascinating halls of the 19th century palace. Abbiamo chiesto a un panel di professionisti del settore cosa bisognerebbe fare Abbiamo girato la domanda a sette autorevoli esponenti del settore.

Saranno le loro idee, espresse qui sotto forma di un panel virtuale ma di tutto rispetto, a rivelarci la direzione da prendere per il futuro turistico del Paese e le leve da usare per migliorare infrastrutture e sistema di accoglienza. Italy has to exploit its innate plusses such as art, culture and, obviously, cuisine Francesco Conci, Chief Executive Office Fiera Milano Congressi 54 3. Non manca poi un Palacongressi punta di diamante nel panorama italiano che permette di competere con destinazioni europee di tutto rispetto.

Per quanto riguarda il mercato dei grandi eventi, posso esprimermi su Fiera Milano Congressi. Milano non ha nulla da invidiare, per quanto riguarda il sistema ricettivo, alle grandi capitali europee sia per numero di stanze sia per livello di offerta. Non solo: dispone di un sistema di trasporti urbani e di collegamento con gli aeroporti invidiabile e di un grado di sicurezza, reale e percepita, che la pongono ai vertici europei.

Ritengo pertanto necessario che le istituzioni accendano i riflettori sul settore creando condizioni per uno sviluppo unitario di questo comparto. Usciamo da anni in cui gli investimenti delle aziende nel nostro comparto si sono ridotti in modo drastico.

A tal proposito un segnale positivo si rileva dalla costituzione del neonato Convention Bureau di Bologna con il quale, mi auspico, si riesca a dare risposte concrete alle esigenze di questo comparto. Sono poi sicuro che le nuove generazioni sapranno dare quella spinta alla globalizzazione del Paese che oggi manca ancora».

Mancano i grandi centri congressuali che possono fare i grandi numeri, se si eccettuano pochi esempi come il MiCo di Milano e il Palazzo dei Congressi di Rimini. Alcuni episodi a riprova sono la recente costituzione di due importanti convention bureau di destinazione, a Bologna e Napoli: organismi che sono in grado di rispondere alle esigenze e alle richieste di un grande congresso.

Gli altri grandi limiti, ormai alle spalle, sono proprio la mancanza di un convention bureau nazionale e di un osservatorio nazionale dedicato al settore. Ormai il posizionamento e la presenza online sono diventati di fondamentale importanza: sui siti web tutte le informazioni devono essere veritiere e facilmente reperibili, mirate a migliorare la propria reputazione.

Villa Erba, infatti, spesso si trova in competizione con destinazioni come Costa Azzurra, Montecarlo e Parigi: a volte vinciamo, e ultimamente ci capita spesso, e a volte perdiamo. Pareri diversi, qualche volta contrastanti, ma diversi punti comuni sono ben rintracciabili. Ours is a country that already has a great value in the market, but that, with just a few targeted changes, could become a key global level destination.

We have asked a panel of professionals in the sector what needs to be done Following the example of the Expo, Milan has no reason to envy the other large European capitals such as a location for large events Has Italy had difficulty entering the large international even market?

If yes, what are the negative aspects that penalize us as a destination, and what are the plusses that should be leveraged? Just a few days ago, during the General Assembly of the Federalberghi Association, some data was released relating to hotel occupancies during the first quarter of the year. Appreciation from foreign tourists is growing 60 Does it come from the long wave of tourism exploitation around the Expo? There are still some clear negative points in the international perception, and in the reality, of our destination: just think of the problems connected with accessibility, and to the complex situation of the airports, or to the characteristics of subdivisions in the reception and hospitality sector, not to mention the usual bureaucracy.

How can we then understand which direction to take to improve the situation, and consequently, the perception on the international markets of Italy as a destination for world class events? We posed the question to seven authorities on the sector. Their ideas are expressed in the following text in the form of a virtual panel, and provide indications of the steps to take for the touristic future of the country, and the mechanisms to exploit to improve the infrastructure and hospitality service.

Notwithstanding these limits, and the lack of an international hub, Italy remains a popular destination. Of course, the main criticisms to face are mostly linked with reachability. For example, Rimini is in a central position with respect to national traffic, it is served by a high-speed train line, and connections with the Bologna Airport are 4 Italia grandi eventi. Even without this, however, our statistics are interesting: in we hosted events, with an average of approximately two thousand participants.

This shows that Rimini is able to present itself to foreign guests as the perfect synthesis of Italian style: history, art, leisure and food and wine. In fact, Rimini is truly a complete destination from the point of view of services, landscape, and historic and cultural heritage. There is also a convention center, which is the diamond in the crown of the Italian panorama, that allows it to compete with other European destinations in every sense.

The problem is to have clear goals that are shared among the stakeholders, and to find instruments to achieve them with careful management. For example, new technologies and new vehicles of the web and social media offer a great opportunity for communication of our product to extremely precise targets. We are constantly working to improve our position within the segment of medical and scientific events and conferences, and we are ready to do our part for the general relaunch of our country as a destination for business tourism».

The choice of Portello pavilions for the largest world events, during these years of crisis, is the confirmation of that fact. One of the most prestigious medical conferences of the world, Dermatology, is scheduled for June of , with some 20, delegates. Similarly, the European Conference of Respiratory Medicine ERS , which expects some 23, participants, is scheduled for September in our facility.

MiCo is already part of a circuit of great international events. To maintain this position, continual technological updates are crucial, as well as new strategies and protocols of offerings, organization, creativity, imagination, attention to the market and its developing trends. In addition, it is necessary to work in synergy with the various players of the territory, following the example of the Expo. Milan has no reason to envy the other large European capitals, either for number of rooms available, or for the level of its offering.

And not only: it offers an urban transport system and enviable connections to airports with a degree of real and perceived security that places it among the top destinations of Europe. Expo has given life to an international process of the discovery of the city, that, once begun, cannot and must not be stopped.

Milan is not only a business capital, but also a city of art and culture, a capital of medical and technological research, a capital of architecture and design, of fashion and cuisine. It is an enjoyable place to visit and to live, it sits at the center of a rich and extraordinary territory, and is easy to reach from anywhere in the world. Credibility is increasing Institutions and investments are needed «Expo», explains Francesco Conci, Chief Executive Officer of Fiera Milano Congressi, «has undoubtedly comprised, not only for Italy, but for Milan, in particular, a fundamental irreversible moment of the interests that our country enjoys in the international market.

With regard to the large event market, I can base my examples on the Fiera Milano Congressi convention center. MiCo presents itself in the international panorama as one of the «The conference and event industry», maintains Aldo Sansone, Commercial Director of Bologna Fiere and Operations Director of Bologna Congressi, «is a strategic segment for Italian tourism.

It is estimated that large conferences generate economic returns equal to six times the value of their earnings, and contribute to the global diffusion of the visibility and reputation of the cities that host them. The city is responding very well to the need to renew the business tourism offering.

The proof is the increase of traffic at the Bologna airport that, thanks to new connections, including those of Turkish and Emirates airlines, registered over 7 million passengers in ». A team effort Grandi miglioramenti per quanto riguarda gli aspetti logistici, infrastrutturali e dei trasporti sono necessari per crescere nel futuro, spiega Mauro Zaniboni.

Improvement in logistics, infrastructure and transport are absolutely necessary to grow in the future, says Mauro Zaniboni 62 The Italian Observatory of conferences and events of Federcongressi a trade group estimates that the present annual average of events held exceeds ,, with more than 25 million participants. From these numbers comes a positive feeling regarding the positioning of Italy, and its competitiveness in the sector.

It also lacks adequate support from the government, that other nations enjoy. The greatest challenge will be to exploit niche markets that have great potential, while offering tailor made services that involve local institutions, to present a unique offering that is able to satisfy the needs of new markets.

In this regard, a positive signal comes from the constitution of the new Bologna Convention Bureau, with which, I hope, it will be possible to give concrete responses to the needs of this sector. The Expo was a great moment of networking between the operators, and at the same time, an important window for showing our skill in the conference and Mice sector.

It is because of this experience that I believe the Italian system can be competitive in the field of large events, provided that it commits to using teamwork in the correct way: I have observed and verified at a personal level that Italy is considered to be, behind only Germany, the number two destination for large events in Europe.

With regard to our own experience in Florence, today we are among the top three Italian conference centers in attendance and billings, and we are operating in profit for the second consecutive year. A critical point is that today, although conferences increase their numbers, they have lower budgets, so to stay on their feet, they need to do more.

This happens in Florence: we easily host conferences per year, with a notable increase especially in international events, thanks to promotions in synergy with the City Convention Bureau. Even when using teamwork, it is always important to pay attention to the evolution of the Mice industry. The positive data is that the perception of foreign guests towards our offer is growing. In conclusion, the expectations for the sector are good, but it remains to be seen whether all the players — ENIT, Convention Bureaus, government and operators — will dedicate themselves to this cause, and use teamwork.

I am sure that future generations will know how to push for the globalization of the country, which is still lacking today». Exploit the Italian qualities «An important improvement in reputation», explains Mauro Zaniboni, President of MZ Congressi, and conference organizer, «was the first result that Milan, and the entire Italian destination, has had from Expo.

I have personally witnessed this in the field, speaking with many foreign guests who visited us on the occasion of that event. But the Expo effect still carries on: the hotels of Milan are still full, because, thanks to Expo, the international public has finally discovered a different Milan, a city with more culture and secrets that have captivated everyone.

Another problem, that regards the post-Expo area, is, however, the chronic lack of adequate infrastructure, whose development would create a leap in quality to an international level. Fortified village, dating back to the 11th century, this small town, which was born on a hill a few steps from Gaiole in Chianti, is one of the most charming rural villages in the Chianti area; cared for with truly obsessive attention by its few inhabitants, the village was an important point of control and defence of the borders in the Middle Ages and it was also an object of interest for the powerful families of the area, such as the Ricasoli-Fridolfi coterie, as still today testified by the imposing buildings in stone still preserved.

The visit to Vertine is almost a temptation to escape from: when you walk through its quiet streets, your desire to abandon everything and come and live here will be strong. Attic amphora, 6th century BC, Archeologic Museum, Castellina in Chianti Radda in Chianti Radda, the village with a black rooster as a symbol Medieval village and administrative centre of the entire district, Radda is a place rich in evidence of its long history. In the visit I will take you to see the medieval coats of arms testifying to its important role in the Lega del Chianti Chianti League.

The thing you will certainly surprise you will be to see that as a symbol of the league there is a black rooster. Yes, the same rooster also appearing as an image on the wine bottles neck of the same name, is an animal that, as I will tell you, has a very funny story, a tale linked to the centuries-old rivalry between Florence and Siena.

After having seen its monuments, our last stop on the private Chianti tour is Castellina. Castellina in Chianti We conclude our Chianti private tour with the visit to Castellina, a town which, despite the wounds inflicted during the Second World War, still retains that intimate character of the village where every citizen knows each other and time seems to be suspended.

Crossing the tunnel designed by Filippo Brunelleschi Brunelleschi, you will feel like you are reliving the time when structures like these were strategically used to defend against enemy attacks due to the slits that are still visible here.

The last stop on this itinerary is the Castellina castle. Fourteenth-century building renovated in the fifteenth century and then finally in the twentieth century, the Rocca is a significant example of a fortified structure today housing the Archaeological Museum of the Sienese Chianti, important institution that bears witness the history of the ancient settlements of the area, as evidenced by the precious archaeological finds preserved here, including painted sixth century.

The visit of the fortress ends with the panoramic view from the top of the keep. It is hard to think that this land, today able to save visitors from the worries of a hectic daily life, was instead in the Middle Ages a land of clashes and sieges.

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