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In the next section, we look at the financial investment Irish people make in sport from gym membership to equipment to fundraising. Cycling: 0. Nearly half of cyclists cycle twice a week or more often. Golf: 0. The majority of golfers do so once a week or more often. We asked all adults in our survey whether interested in sport or not if they thought children were more or less involved in exercise nowadays than adults were when they were young?

Why is this? Those who think children are doing less point to a large number of explanations, with entertainment technology rather than the schools or teachers themselves getting most of the blame: Reasons children are less involved in exercise nowadays But it needs an overarching vision of the future role and contribution of sport from services to town planning to funding that will justify serious investment.

The key thing is to realise that for every euro spent by the Government on sport there is a return of five or more euro in additional activities, cost savings and more besides. We need to take a long term view: many of the changes and benefits from a sustained focus on sport will only emerge after a decade or more of investment in everything from sport in schools to helping pensioners become more active. Sport policy has to be about more than elite track and field sports, it needs to engage everyone in the benefits of sport.

For example, many Irish people have become enthusiastic runners in recent years but a lot of them are doing it wrong and would have benefited from proper coaching at school! More PE teachers in our schools would also help, to provide a focus on fitness, health and nutrition to counteract the worrying trend in childhood obesity. We can learn from other countries such as the United States where high school sport has been instrumental in keeping kids in school for longer, reducing dropout rates and helping tackle problems of poverty and inequality that inevitably follow an incomplete education.

However, some of these limits can be overcome with a partnership approach such as that adopted for Rugby Pro 12, where a joint deal is possible with the likes of Scotland and Wales. The big money in sport goes to the big markets that get the big players, so we need to be smart about how we use the resources and networks at our disposal.

We may need different types of sports organisations in the future to respond to these and other developments. Sponsorship of sport by alcohol companies is only going to go one way, creating pressures for many organisations. Some teams and managers like Jim McGuinness in Donegal have been clever about using the Diaspora and other untapped sources of financial support.

There is undoubtedly a lot of wealth private and corporate that others can tap as well. Some sports will find it easier than others. Irish soccer is in a bad place right now, and might need to develop a Celtic League style initiative combining teams from Scotland and Wales if it is going to attract the right levels of support and funding. Nevertheless, there are a lot of good things happening in Irish sport, driven by partnerships and grass roots activities.

For example, the Federation of Irish Sports is doing a great job helping coordinate and concentrate activities. But we still need a guiding vision for sport that will build on the good works of others and promote sport as a national priority. On the issue of professional sports in Ireland, we have to come to terms with the limits of operating in a small country with small audiences and fan bases. Major sports events drive substantial advertising revenue to the media.

At the same time the award of exclusive TV rights provides substantial revenues to sporting organisations. This relationship is particularly important in the major field sports such as GAA, soccer and rugby. It is less evident in minority sports.

While the grant of exclusive rights to TV broadcasters can generate substantial income, the award of media rights to pay television channels affects substantial proportions of society who would wish to view those events on free to air services. For this reason in the EU Commission adopted an amendment to the Television Without Frontiers directive obliging member states to take measures to ensure that broadcasters in its jurisdiction do not broadcast on an exclusive basis events which are regarded by that member state as being of major importance for society in such a way as to deprive a substantial proportion of the public of the possibility of following such events on free television.

There is clearly a need for balance in the operation of these provisions. It is not easy to achieve this balance because on the one hand every additional euro that goes into the sport as a result of the grant of exclusivity benefits the sport. On the other hand this exclusivity creates hurdles for members of the public who wish to view the sport about which they are passionate.

Another balancing act must also be performed by the national broadcaster. Under the Public Service Broadcasting Charter, RTE has committed to providing sports programmes that reflect the demands for national, regional, minority and local sports in Ireland. This is reinforced by the Broadcasting Act which obliges RTE to ensure that the programme schedules provide coverage of sporting activities and cater for the expectations of the community generally.

In regulating the media to achieve the common good how far should regulation mandate a switch from screening the most popular sports to show minority sports instead? Minority sports are of substantial benefit to society. They will always struggle in terms of funding. Nevertheless they may have substantial numbers of participants or may cater for physical or intellectual skills that are different to the main field sports. These are issues with which the business community can also engage by way of sponsorship or patronage to the mutual benefit of both of the business and the sport.

We hope that the analysis contained in this report will stimulate thought and encourage further participation by business in sponsorship of both individuals and national governing bodies. In other words, beyond headlines about sponsorship deals, transfer fees etc, millions of fans, supporters and participants spend millions of euro to drive the economy of sport in Ireland. Membership Take the gym business most of us have belonged to a gym at some stage, and many have dropped out. Gym membership is a significant investment of time and money, so joining and not using a gym is an expensive option.

Our survey reveals that a third of those active in sport or other physical activities are members of a gym that s nearly , adults. But our survey also shows that half of those who are not members used to be members that s over , adults. Those in employment are more than twice as likely to be members of a gym than those who are unemployed: Those who were previously members, but are no longer in a gym, cite a range of reasons for their departure. As the chart shows, one in five uses the gym 4 or more times a week, and only a minority use it less than weekly.

Men tend to use the gym more frequently than women despite comprising a minority of members. A key motivation for such dedication may well be the cost of membership. About half of gym users pay their membership fee annually, and a third pay every month. For those who pay annually, the cost is each. People who pay monthly typically spend 45 per month. Weekly visitors pay 50 per week, while pay as you go visitors pay 65 per visit.

If we add up the typical spend of gym goers on membership then the total annual expenditure is some million. Indeed, of the 2. As the chart shows, golf is a distant second in the rankings, followed by soccer to make up the top three.

The average annual cost across all sports is per annum coincidently, the same amount as the typical annual membership fee for a gym. That adds up to million spent on sports club membership every year and excludes the membership fees of those who do not participate in sports or other physical activities. Though it is outside the scope of this study, spending on events, prize draws, food and drink in sports clubs by members is another significant source of income for clubs.

Sport Spending Beyond membership fees, there are several other sports-related categories of spending that amount to a significant part of the sport economy in Ireland. Take attendances at sporting events amateur and professional, indoor and outdoor. We saw in the previous section that 2. The average sports fan spends per annum on the various matches, heats and finals that attract them. The combined total expenditure on attendance at sporting events is therefore some million more than gym and sports club membership combined.

Dublin accounts for the lion s share regionally, at million. Nor do fans limit their spending to match tickets. Many buy replicas of their team jerseys, other team related products. This sports memorabilia category is a big given that there are 2. Giving an annual total for the category of nearly million. This is a category, by the way, in which Munster sports fans spend more than Dublin sports fans 63 million vs 57 million. But nowadays, spending on specialist sports gear clothing, footwear, equipment is a major feature on Irish main streets and in our shopping centres.

In fact, the active Irish spend nearly million on sports gear alone, on top of their other sports commitments. The age group are the big spenders in this category, at nearly million each year. However, the greater share of sports gamblers claim to do so much less often.

Young people are less likely to bet than older age groups, though the next age group up s comprise the biggest cohort of gamblers. That, and the emergence of smartphones and betting apps, has transformed the awareness of and interest in betting and not just in sports.

That equates to a total punt of million each year considerably more than is spent on membership of sports clubs, for instance 1. Those aged tend to spend the most on average at each per annum. Some concerns have been voiced about betting on sporting events, especially in relation to addictive gambling behaviour.

Indeed, our survey shows that nearly half of all adults over 18 agree that Ireland has a cultural gambling problem around sporting events. Only one in four disagrees. Despite significant behavioural differences between the sexes and age groups, there is remarkable consistency when it comes to agreement about the existence of a problem. It has been suggested that one way to deal with problem behaviour is to ban bookmakers from sponsoring sports related events and properties.

We asked people in our survey whether they thought this should happen. Despite concerns about the incidence of a gambling problem, far more adults are against banning bookmakers from sponsorship than are in favour. Take the sponsorship of sports teams, for example. Others are undecided. Similar ratios emerge in relation to bookmakers sponsoring sports events, stadia etc. Indeed, when presented with a scenario whereby a sports organisation or team is unable to generate commercial revenues through other means, then the majority of people will accept sponsorship of the organisation or team by bookmakers.

Fewer than one in five will reject the arrangement in such circumstances. The Sports Economy Our focus in this section has been on the different streams of consumer spending related to sport in Ireland. When we add them all up as we do in the table overleaf the value of sports-related expenditure is huge at 2.

Consumers aren t the only ones spending money on sport. Brands spend a great deal too in the form of sponsorship and advertising. We turn to this topic in the next section. A quarter of adults in our survey take part in fundraising sports once a year, a similar proportion do so a few times a year. Fewer than 1 in 20 participate in fundraising more often than that. The typical fundraiser will raise about in a year through their sports-related activities.

That adds up to over million for various causes. We have not included this figure in the sports economy total since much of the fundraising albeit involving sports and other activities will often be for charities and nonsports organisations. Though undoubtedly many do raise money this way for team kits, club houses etc. Nevertheless, it is another indicator of the social and cultural impact of sport in Ireland beyond the direct enjoyment of fans and participation of players.

I see it myself in Naas where I am based now, and it s across all the sports. Until recently I was Chairman of the Kildare Sports Partnership, an initiative to drive participation in sport for all the community: senior citizens, children, the unemployed, disabled people and so on. Ray Darcy has just taken over as Chairman. There s a similar partnership in every county in Ireland, and the idea is to help minority sports in particular for example, badminton with premises, insurance, training for volunteers etc.

There s little or no budget for the initiative and everybody gives their time for free. But already it is having a big impact, for example, in partnership with back to work schemes. The Kildare Sports Partnership recently provided coaching training accreditation for 29 unemployed people from the county and 6 of them have gone on to find full time employment in sport so far. It s the volunteers who ran the scheme who deserve the credit.

However, I can t see how we can continue to develop sport in Ireland on the basis of voluntary effort and involvement, including GAA players. The Government has to put more resources into sport, recognising that the benefits are worth many more times the costs. It doesn t even have to take the form of government spending, instead they could offer tax breaks or reduced university fees for elite players who haven t yet gone professional.

If the money is there to compensate residents around Croke Park, I don t see how financial support can t be made available for players. By providing financial support for elite athletes in all sports in the early, pre-professional stages of their career, they might be able to focus more on their training and performance, rather than double jobbing just to make ends meet. Likewise we need to rethink the role of sport in school. If the Government gave me one thing to do I would turn sport into a mandatory subject to nurture the love of sport and knowledge about fitness, diet and health.

Too often, the school team gets all the attention and resources and the rest of the students are ignored. That s how it was when I was at school. A different approach would educate our children to value their own fitness and wellbeing, and to see sport and exercise as something that is fun and rewarding for everyone, not the preserve of an elite. Looking at soccer in Ireland, despite good progress by the FAI in bringing on youth soccer, we still have a flawed system in my opinion.

We continue to export year old kids to clubs in England, usually with the result that they miss out on a proper education. Some clubs even want the kids to move over with their parents at the age of 12! It isn t like that in other countries; indeed the kids coming to English clubs from other countries are usually more mature and better educated.

The Irish system is archaic and we need to look at what other European countries are doing to develop their young players up to the age of , to give them a better chance in life. I wouldn t be surprised if private enterprise steps in to meet this need.

It is a secondary competition outside of the General Classification and began in The leader of this classification wears a white jersey as opposed to the yellow jersey of the general category. The requirements for this classification have changed through the years but generally refers to cyclists under the age of In the Tour de France, it is officially known as the Mountains classification.

Last but not least, a top 10 finish is also a Tour de France betting market. Instead of betting on the outright winner, folks can bet on whether a cyclist will finish within the top of the race.

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